PERFORMANCE. TECHNOLOGY. CONTROL.

Delivering against high volume, commercial keywords

In order to increase visibility in the New York marketplace, our strategy needed to iron out a number of legacy platform issues. A bespoke CMS, excess page cannibalisation, weak commercial deep-links, and a lack of Mobile friendly pages meant there was significant opportunity for improvement, but execution was key. After a content refresh, efficient page consolidation, internal linking changes, and Mobile improvements, we achieved outstanding levels of growth.

40%

Increase in organic traffic

80%

Of terms in positions 1-3

175,900

Monthly search we appeared for across 5 hero keywords

Smashing Sales for iCandy

By building out winter sale-specific campaigns and highlighting special offers, as well as utilising features such as search countdown customisers, we were able to drive a massive increase in year-on-year sales. Dynamic product remarketing drove a strong conversion rate by encouraging lapsed users to purchase. Optimising towards high value customers also led to an increase in average order value, contributing further to the substantial increase in overall ROI.

141%

Increase in ROAS YoY

35%

Reduction in CPC YoY

283%

Increase in revenue YoY

Putting First Aid in First Place: Using Search to Save Lives with the British Red Cross

Through a combination of account restructures, advanced tracking, audience strategies, and custom JS and Python scripts, we were able to drive results far exceeding targets. We drove an increase in both volume and quality of traffic to first aid pages. First Aid courses drove more revenue at a lower CPA. Whether it was urgent information, resources or training, we made sure the Red Cross was there to give it.

82%

Increase in traffic YoY

61%

Increase in non-brand revenue from first aid bookings

55%

More app installs than target

Worldpay Lead Generation Campaign

By creating a granular account structure Ayima was able to provide high quality leads at scale. Worldpay’s data was segmented into verticals such as auto-repair, hairdressers or health & beauty. Utilising Facebook’s new Lead Generation format Ayima developed specialist creative executions for each vertical and used tailored ad copy.

238%

Q3 target after month 1

68%

Lower than target CPA