Recognised in the industry for our unique tools and technology, we’ve got one mission in mind - to help your brand achieve real, measurable results. Our passionate group of industry experts don’t just innovate, they deliver. We offer specialised solutions from SEO and paid media, to content and analytics. Get more from your digital marketing - more awareness, more engagements, and ultimately more conversions. Let us deliver a strategy to suit your needs.
In order to increase visibility in the New York marketplace, our strategy needed to iron out a number of legacy platform issues. A bespoke CMS, excess page cannibalisation, weak commercial deep-links, and a lack of Mobile friendly pages meant there was significant opportunity for improvement, but execution was key. After a content refresh, efficient page consolidation, internal linking changes, and Mobile improvements, we achieved outstanding levels of growth.
Increase in organic traffic
Of terms in positions 1-3
Monthly search we appeared for across 5 hero keywords
By building out winter sale-specific campaigns and highlighting special offers, as well as utilising features such as search countdown customisers, we were able to drive a massive increase in year-on-year sales. Dynamic product remarketing drove a strong conversion rate by encouraging lapsed users to purchase. Optimising towards high value customers also led to an increase in average order value, contributing further to the substantial increase in overall ROI.
Increase in ROAS YoY
Reduction in CPC YoY
Increase in revenue YoY
Through a combination of account restructures, advanced tracking, audience strategies, and custom JS and Python scripts, we were able to drive results far exceeding targets. We drove an increase in both volume and quality of traffic to first aid pages. First Aid courses drove more revenue at a lower CPA. Whether it was urgent information, resources or training, we made sure the Red Cross was there to give it.
Increase in traffic YoY
Increase in non-brand revenue from first aid bookings
More app installs than target
By creating a granular account structure Ayima was able to provide high quality leads at scale. Worldpay’s data was segmented into verticals such as auto-repair, hairdressers or health & beauty. Utilising Facebook’s new Lead Generation format Ayima developed specialist creative executions for each vertical and used tailored ad copy.
Q3 target after month 1
Lower than target CPA
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About Ayima06 August 2020
09 July 2020
30 June 2020
