Free SEO Tools for the Community

Our free SEO tools are used by over 250,000 people around the world. SEO is at the heart of everything we do. We’ve built these tools for the SEO community and made them free because we want to give people the best chance for SEO, everywhere.


Redirect Path

Redirect Path flags up 301, 302, 404 and 500 HTTP Status Codes as well as client side redirects like Meta and Javascript redirects, bringing potential issues that may not otherwise be seen to your attention immediately.

Ayima Pulse

A visualisation of Google rankings, showing how big and small algorithm changes are affecting the major sites within each industry. Over 50,000 non-brand keywords are assessed across ten sectors, showing fluctuations from the past 30 days.

Page Insights

Highlight on-page issues on the fly. Page Insights helps you discover common on page SEO and technical issues in real time, exposing common errors and issues that can easily slip through the cracks.

In-house SEO software

We've also built powerful in-house SEO software for our clients. Learn more about our technology and our SEO services

Explore our SEO Software