Note: This post has moved from to Ayima as part of the 2018 acquisition.

The founder of L3 Analytics, Peter O’Neill, has received a DAA Awards for Excellence nomination.

Peter O'Neill L3 Analytics

The DAA Awards for Excellence, which are run by the Digital Analytics Association (DAA), aim to recognise the world’s most influential digital analytics practitioners.

Peter O’Neill has been shortlisted in the Most Influential Individual Industry Contributor category for creating MeasureCamp and MeasureBowling, and sits alongside Nicolas Malo, fellow Co-Founder of MeasureBowling. Peter’s nomination which was submitted anonymously reads:

This guy did what no one did. Take care of Europe and the rest of the world (except USA). He brought Analytics to our door through the creation of MeasureCamp and then, in combination with Nicolas Malo, through MeasureBowling. These guys changed the professional life of thousands of people with FREE events. They just ROCK.

MeasureCamp is a free-to-attend unconference, different to any other web analytics conference held around the world. The schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. The whole point is that attendees focus on what they find most interesting and useful. There have now been 13 MeasureCamps across six cities with at least four more MeasureCamp cities joining this year.

The DAA, which announced the shortlist on the 19th of January 2016, is now calling on all members to place their votes for the person who has had the biggest impact on the analytics community. The first stage of voting is open until the 1st February 2016 and votes can be placed via the DAA website. Finalists will then be announced on the 8th February 2016 and the winners will be decided by an esteemed panel of judges, with the results being announced at the Awards for Excellence Gala in San Francisco on the 4th April 2016.

Peter O’Neill comments, “I am humbled to have a received a nomination for the DAA Awards for Excellence and would like to thank the person who put me forward. My passion for digital analytics started about a decade ago and my focus over the past few years has been on finding new ways to bring the analytics community together to share knowledge.  This has led to the creation of events including MeasureCamp and MeasureBowling. I would like to extend my congratulations to all other shortlisted nominees, it shows the exciting growth in our industry with so many people doing great work.”

To find out more about the DAA Awards for Excellence and to view the full shortlist, please visit the Digital Analytics Association website.

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