Content Marketing

Build Better Customer Relationships

According to VentureBeat, branded content has increased 800% since 2012, while social shares have decreased by 89%. The average web user is bombarded by hundreds of messages a day, making it harder than ever to get yours across.

CONTENT THAT DELIVERS RESULTS

Our mission is to cut through the noise rather than add to it

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Utilising data

Everything we do stems from data, using Ayima’s in-house tools to analyse content, competitors and communities to identify topics that will grab people’s attention and convert.

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Fueling the user journey

Conversion lies at the heart of our content, and we know awareness is only useful when there's an ultimate conversion. Our job is to find the balance between useful and salesy.

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Get the word out

Distribution is just as important as creation, so we carefully craft the right blend of marketing and outreach methods to ensure what we make gets seen, featured, and read.

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CREATIVE CAMPAIGNS

We create unique, performance enhancing content

Nothing is more powerful than content that tells your brand story. Content marketing campaigns offer a great way for you to place your product in a different scenario. Deliver an experience that your existing customers won't forget, and your new customers won't ignore.
OUR PHILOSOPHY

Deliver results that keep clients (and their customers) coming back for more

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We're naturally creative

That's an easy thing to say, but a considerably harder thing to prove. We're regularly lauded by our clients (and industry peers) when it comes to the innovative way we approach content. Never settling for the humdrum, we've built a bespoke tool that seeks out untapped content opportunities, giving us an edge when coming up with something genuinely fresh and exciting.

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We're format and topic agnostic

Online marketing evolves rapidly, so rather than employing a team of niche specialists, we've put together a team of digital natives who instinctively understand how the web works and how to make the most of it. They don't have a 'default' option to fall back on, which means they're always striving to find the best solution for any content marketing challenge, whether that's a tweet, article, data visualisation or video.

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We understand PR

Unlike many SEO or content agencies who attempt to masquerade as a PR team, we know where our real strengths lie. We collaborate closely with our client's internal teams as well as our leading PR partners who complement our skills perfectly. They trust us to create something that's going to have a great hook, and we trust them to drum up interest.