DEVELOP DATA MATURITY
Generate deeper insights to develop better decision making
Data confidence
To use data, you need to have confidence that the data is accurate. Ayima ensures that your data is accurate, comprehensive and can be used to inform your decisions while having a big impact on your commercial bottom line.
Relevant insights
Data trapped in tools is of no value to the business. We develop easy to use and relevant reporting that exposes the information you need. We'll train you not just in how to use tools, but in how to interpret your data and make it work for you.
Early value
Data is nice to have but insights add value. We interpret and transform data into insights that you can use to inform the decisions you're making and the actions you're taking. Smarter decisions mean better business results.

DIGITAL ANALYTICS IS A DEEP-SPECIALISM
We're fluent in both Google Analytics and Adobe Marketing Cloud
Analytics is no longer simply about measurement; it's about making informed decisions using quality data. We'll help you understand how hard your marketing is working for you through a mix of performance and commercial reporting, customer behaviour analysis and modelling, and in-depth funnel optimisation.OUR PHILOSOPHY
Close-collaboration and deep insight deliver data confidence
Mature and meaningful data
It is a marathon to data maturity, not a sprint – we map out the small steps necessary and don’t jump ahead before you are ready. There is purpose in our planning, and we take a long-term view from day one.
Practical solutions
For Analytics to be a success, it must be usable by the non-analysts of the organisation – the people who make decisions and take actions. We'll work with you to ensure your analytics is navigable and meaningful.
Continual improvement
We continually evolve our approach throughout our client relationships - we are a specialist consultancy who place importance on growing with you throughout your data and analytics journey
AYIMA'S INDUSTRY INSIGHTS
How to improve time to first byte (TTFB)
09 May 2022
April 2022 Digital Roundup
04 May 2022
Free Python Script for Google Ads n-grams
12 April 2022