Ayima’s Introduction to Analytics for Marketers training course is designed to help you understand the possibilities and practicalities of Google Analytics and how it can amplify your marketing performance. This intensive half-day course taught in London’s trademark Gherkin Building will help you enhance your analytical marketing skills while accelerating your company’s digital marketing strategy.
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Google Analytics is the most widely used tool in the analytics space. And yet, so much of its potential value is left untapped by most organisations. With so much available data, getting the best value and use from Google Analytics requires a deeper understanding of its functionality and options matched against your business needs.
This course is designed to help you not only understand key concepts in digital analytics but how impactful it can be in your company’s overall online strategy.
Taught in the heart of London at the Gherkin, we’ll show you how to improve your digital strategy through GA essentials and define success across varying marketing channels and campaigns.
Covering practical and proven techniques, you’ll leave here with the strategies, tools and techniques that you need to optimise your marketing spend using GA insights and ultimately optimise your marketing performance moving forward.
This training course is for Digital Marketers and provides what they need to know to get value from Google Analytics to meet their business needs.
If you know you are missing out on the insights and value buried within Google Analytics, then this course is for you.
You should come into the course with a basic understanding of Google Analytics.
In 2006 Peter stumbled upon the world of digital analytics and discovered a passion. His passion is driven by a simple truth – used appropriately digital analytics can transform organisations, help managers make smarter decisions and impact performance.
The look on clients’ faces at the point when they realise the power of analytics and insight is Peter’s catalyst. His frustration is that most companies still do not maximise the potential value from their digital analytics and he makes it his goal to change that state of events.
Helping develop the analytics community is Peter’s other passion. In 2012 he founded MeasureCamp, the digital analytics unconference. From a modest start with 120 odd people the conference now attracts over 250 people in London twice a year.
Somehow Peter has also found time to co-found MeasureBowling, chairs the London eMetrics Summit, runs a monthly meetup and speak at other events around the world.
As Data Scientist for Ayima, Simon brings his academic background in statistics and statistical-/machine learning to the forefront of his work in digital marketing, incorporating data science and machine learning models to gain actionable insight and provide recommendations in both SEO and Paid Media. The learning models Simon has developed have uncovered the importance of capitalising on data science and AI-technology to keep up in a rapidly changing business, which has materialised in Ayima’s newly released service “Performance Analytics” and proprietary AI platform, Ayima Intelligence.
Some of the insights Simon has uncovered for Ayima’s clients include advanced forecasting of demand and spend, algorithmic profitability modelling to identify and adjust bidding schedules, measuring impact of marketing events, optimising budget allocations and using machine learning to predict rank and assess the relative importance of ranking factors.
Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.