Making Social Ads Work for eCommerce Websites

Ayima have been providing paid social solutions to large and niche retailers for over five years, focusing on driving efficient sales and ROAS. This half-day course taught in London’s Barbican Centre is designed to showcase how paid social ads on platforms from Facebook to Pinterest to LinkedIn can go beyond driving traffic and focus on generating sales and revenue.

Afternoon Course (2pm start) | Barbican Centre, London, UK | October 15, 2019


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How Can Paid Social Ads Drive Incremental Sales for Retailers?

Most eCommerce retailers, large and small, rely on social media as a key channel for outreach to new audiences, but few are able to turn this awareness and traffic in to sales. Many retailers having had their fingers burned with low ROI from tentative test campaigns, withdraw from sales-focused strategies and use social media simply for engagement.

It doesn’t have to be that way. With smart audience targeting, the right ad formats and knowledgeable guidance on creative assets, you can create campaigns that will drive results – and it might not always be on the platforms you expect.

Can Pinterest be used to drive sales? Yes. Can Insta Stories drive revenue? Yes. Can social ads on any platform focus on efficient ROAS? Yes.

This training workshop takes you through the key concepts of how Ayima achieves success for retail clients in verticals as diverse as business publishing, luxury pushchairs and partyware and eating out. Tackling the biggest areas of opportunity in social ad campaigns, you will leave with a renewed enthusiasm for paid social and everything you need to rewrite your paid social ecommerce strategy!

This Paid Social training course will cover:

  • Which platforms are right for your eCommerce business
  • Tagging considerations for audience-building, optimisation, product retargeting and reporting
  • How to use Google Analytics data to enhance eCommerce campaigns 
  • Audience targeting in a post-GDPR world
  • Creative trends and what works for retailers
  • How to launch and test new channels and formats
  • Making campaigns that can scale effectively

This course is packed with useful tips and advice to help you use social media ads like a pro, focussing on Facebook ads, and is 100% focussed on eCommerce campaigns that generate healthy returns.

Who is this Paid Social training workshop for?

This training course will be for anyone working in digital marketing or social media marketing for retail businesses of all sizes.

If you’ve tried social media ads but couldn’t get the return you wanted, then this course is for you. 

The course touches on the fundamentals of paid social ads but goes in to more depth on the specifics of how to create and optimise successful campaigns. Focusing on Facebook and Instagram, the course will also touch on Twitter, LinkedIn, Pinterest, Snapchat, Reddit and Quora.

Location Barbican Centre - London, UK

Date October 15, 2019

Course Overview

Part 1: Building and Scaling Effective Campaigns

  • Paid Social for Retailers – Choosing the Right Channels
  • Tracking for Paid Social – Taking the Advantage
  • Building Better Paid Social Customer Experiences with Google Analytics
  • Managing (and Using!) Vast Product catalogues
  • Scaling eCommerce Campaigns Effectively on Facebook

Part 2: Taking Paid Social to the Next Level

  • Advanced Audience Targeting in a Post-GDPR World
  • Creative Trends in Retail Paid Media
  • Maximising New Channels – How to Launch & Test Effectively

Part 3: Addressing Your Unique Challenges

  • Your chance to ask our team of experts about paid social ads for retailers

Benefits

Following this training course, you will be able to:

  • Identify the best new platform opportunities and how to take advantage of them
  • Understand the importance of tagging and know how to take yours to the next level
  • Know how to re-think your audience targeting
  • Understand how to integrate Google Analytics data with impact
  • Be able to brief in powerful creatives and test these in structured ways

About Your Trainer

Paul Risebury-Crisp

Paul Risebury-Crisp has been working in digital marketing since 2004 and focusing on performance media since 2007. On client-side, agency-side and working on leading tech platforms, Paul has worked across verticals from telecoms, finance and fashion to gaming, B2B and charity - the only thing that connects his clients being a strong performance focus.

Questions like “What font best represents our brand?” and “Which hue of blue speaks to our core audience?” are all well and good but what drives Paul, and his entire Paid Media team, is a drive to get to the data to give objective answers and spur campaigns onwards.

Location

Barbican Centre

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Making Social Ads Work for eCommerce Websites with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how test, scale and optimise the performance of social ads platforms.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads for all sorts of eCommerce clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your social media ad campaigns and drive results.

Location Barbican Centre - London, UK

Date October 15, 2019

Why Learn Making Social Ads Work for eCommerce Websites with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how test, scale and optimise the performance of social ads platforms.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads for all sorts of eCommerce clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your social media ad campaigns and drive results.

Location Barbican Centre - London, UK

Date October 15, 2019

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.