Introduction to SEO

Ayima’s Introduction to SEO training course is designed to help you understand the basics of SEO and how it can amplify to all of your digital ventures. This intensive half-day course taught in the iconic Barbican Centre will help you enhance your digital marketing skills while accelerating your company’s digital marketing strategy.

Afternoon Course (2pm start) | Frobisher Boardroom, London, UK | Date TBD


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How to Grow Your Organic Traffic in 2019

This course is designed to help you not only understand what SEO is but how impactful it can be in your company’s digital strategy. Taught in the heart of London, we’ll show you how to better your digital strategy and increase your understanding of Technical SEO, Keyword Research, Content Strategy and Link Building.

Covering practical and proven techniques, you’ll leave here with the strategies, tools and techniques that you need to boost your position in search results and ultimately increase your organic market share for 2019.

This SEO Training Course Will Teach You:

  • What is SEO and its History
  • The True Values of Adding SEO to Your Digital Strategy
  • How SEO Fits in With Other Marketing Channels & Areas of Business
  • How Google Works
  • Technical SEO: Key Elements To Watch Out For
  • Link Building: Where and How to Start your Linking Building Strategy
  • Content Strategy: How to Create Meaningful Content and Keyword Research
  • How To Find an SEO Strategy for Your Business

Who is This Introductory SEO Course For?

Ayima’s SEO training course is designed for all digital marketers, client-side SEO champions and business owners involved in or planning to start implementing SEO as part of your digital marketing strategy who wish to understand SEO and its core benefits. This is a complete entry-level course and no previous SEO experience is required. Previous training attendees included:

  • Digital Marketing Managers/Strategists/Specialists
  • Content Strategists/Specialists
  • Ecommerce Managers/Strategists/Specialists

What You’ll Get

  • Hands-on training from Ayima’s team of digital marketing experts with a maximum class size of 15 participants
  • An exclusive 1 hour 1:1 consultation with one of our SEO experts right after the course
  • Actionable insights & techniques to implement in your digital marketing strategy
  • Complimentary refreshments during the day
  • Free course documentation
  • Post training support

Location Frobisher Boardroom - London, UK

Date Date TBD

Course Overview

Part 1: Introduction to SEO

  • What is Search Engine Optimization (SEO)
  • How Google Indexes and Ranks Pages
  • Algorithm Updates and What They Meant

Part 2: On-Page SEO

  • Key On-Page Ranking Factors
  • Top Items to Consider Optimizing
  • The Importance of Meta Tags

Part 3: Technical SEO

  • Indexation, Accessibility and Markup Tags
  • Influence of Javascript
  • Introduction to structured/schema markup

Part 4: Keywords & Content

  • How to do Keyword Research
  • How to Create Meaningful Content
  • Best Practices for Common Pages

Part 5: Off Page SEO and Link Building

  • What is the Value of Link
  • What is Linking Building
  • How to Create your Own Link Building Strategy

Part 6: Creating an SEO Strategy

  • Where You Should Start
  • Setting SEO objectives
  • How to Monitor Your Progress

Part 7: 1:1 SEO Consultation

  • Our SEO experts will spend an hour with you following the course for a one-to-one consultation where you can discuss your company’s specific SEO challenges, opportunities and answer any additional question you have.

Location

Frobisher Boardroom

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Introduction to SEO with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your SEO knowledge. Further aligning marketing and sales, and boosting organic revenue growth for your organization.

Grow Your Traffic: Throughout the years, through trial and error, we have learned what works and what doesn’t. Save yourself the time sifting through all quick fix SEO articles and learn, tactical strategies that work to grow your organic traffic.

Make an impact: Learn how to Develop an SEO strategy that delivers quantifiable results. If you like what you've learned and want to bring it in-house, we also offer private training courses for companies and teams interested in bringing the essentials of SEO into your marketing strategy.

Location Frobisher Boardroom - London, UK

Date Date TBD

Why Learn Introduction to SEO with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your SEO knowledge. Further aligning marketing and sales, and boosting organic revenue growth for your organization.

Grow Your Traffic: Throughout the years, through trial and error, we have learned what works and what doesn’t. Save yourself the time sifting through all quick fix SEO articles and learn, tactical strategies that work to grow your organic traffic.

Make an impact: Learn how to Develop an SEO strategy that delivers quantifiable results. If you like what you've learned and want to bring it in-house, we also offer private training courses for companies and teams interested in bringing the essentials of SEO into your marketing strategy.

Location Frobisher Boardroom - London, UK

Date Date TBD

Register interest for this course

Seats at this free training workshop are limited, please complete this form to request your space. Let us know why you want to attend and we will aim to be in touch in 1-2 business days to confirm your ticket/s.

Register interest for this course

Seats at this free training workshop are limited, please complete this form to request your space. Let us know why you want to attend and we will aim to be in touch in 1-2 business days to confirm your ticket/s.