Getting Value from Google Analytics

Ayima’s Getting Value from Google Analytics training workshop is designed to help you move from looking at reports in Google Analytics to using the insights to improve your business performance. This half-day course held in London’s trademark Barbican Centre will help you define the right business questions, to understand the possibilities within Google Analytics and how to get started using the intelligence available through Google Analytics to accelerate your company’s business performance.

Afternoon Course (2pm start) | Barbican Centre, London | September 25, 2019


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How to extract value from Google Analytics to optimise business performance?

Google Analytics is the most widely used tool in the web analytics space. But, simply looking at reports, whether on an occasional or regular basis, does not add any business value.  The value comes from using the insights available in Google Analytics to make decisions and inform actions. This course is focused on educating attendees on how to use Google Analytics for just this purpose, to get more value out of the tool, not on how to look at more reports.

This training workshop takes you through the key concepts on how you use Google Analytics to inform the decisions and actions you take in your job. It starts with the concepts of Digital Analytics, going through to Google Analytics functionality and components before covering how to make the data useful and usable. Examples will be provided throughout, based on your own business actions, on how to access the insights available to you within Google Analytics to inform these actions to get better results.

Taught in the heart of London at the Barbican Centre, we’ll show you how experts optimise business performance using Google Analytics. You’ll leave with an awareness of the approaches you can use and the potential insights that can be extracted in order to turn data into value with Google Analytics to optimise your business performance.

What will this Analytics training course cover?

  • The key concepts and definitions behind Google Analytics
  • The core functionality within Google Analytics
  • Options for setting up Google Analytics to record valuable information
  • How to convert the data within Google Analytics into the insights needed to optimise your business performance

Who is this Analytics training workshop for?

This training course is for anyone who works with Google Analytics and covers what they need to know to get value from the tool to meet their business needs. The concepts included within the course range from setting up Google Analytics to practical uses of the data from within the tool.

If you know you are missing out on the insights and value buried within Google Analytics, then this course is for you.

We advise that attendees are expected to be familiar with Google Analytics although not specialists working as Digital Analysts. Instructions will be provided for a small amount of self learning prior to this training course.

Location Barbican Centre - London

Date September 25, 2019

Course overview

Part 1: Turning Google Analytics into Value

  • Examples of insights available in Google Analytics
  • Review of how these insights can impact business performance

Part 2: Concepts of Digital Analytics

  • Principles of Digital Analytics tools
  • Common Google Analytics definitions
  • Defining your business questions and actions

Part 3: Key Google Analytics Functionality

  • Key Google Analytics reports to provide insights
  • Core functionality to identify insights within Google Analytics
  • Practical examples of analysing data with Google Analytics

Part 4: Setting up Google Analytics

  • Options within Google Analytics for recording visitor behaviour and success actions
  • Considerations when defining your set-up of Google Analytics
  • Key tracking required for any website or app

Part 5: Analysis, Insights & Dashboards

  • Using Data Studio to review Google Analytics information
  • Examples of dashboards to easily interpret performance
  • Making smarter decisions and actions

About Your Trainer

In 2006 Peter stumbled upon the world of digital analytics and discovered a passion. His passion is driven by a simple truth – used appropriately, digital analytics can transform organisations by helping managers make smarter decisions that impact performance.

The look on clients’ faces at the point when they realise the power of analytics and insight is Peter’s catalyst. His frustration is that most companies still do not maximise the potential value from their digital analytics and he makes it his goal to change that state of events.

Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.

Location

Barbican Centre

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Getting Value from Google Analytics with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your analytics knowledge. Ensure your organisation can focus on the key actions and decisions that can be make smarter through the use of Google Analytics data.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to how organisations use analytics. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise the performance of your website using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London

Date September 25, 2019

Why Learn Getting Value from Google Analytics with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your analytics knowledge. Ensure your organisation can focus on the key actions and decisions that can be make smarter through the use of Google Analytics data.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to how organisations use analytics. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise the performance of your website using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London

Date September 25, 2019

Register interest for this course

Let us know why you’re interested in this course and we’ll be in touch with more details.

Register interest for this course

Let us know why you’re interested in this course and we’ll be in touch with more details.