Google Analytics for Retailers

Ayima’s Google Analytics for Retailers training workshop is designed to help you understand the possibilities of Google Analytics as it applies to retail websites and apps. This half-day course held in London’s trademark Barbican Centre will help you define the right business questions and how to access the intelligence available through Google Analytics to provide the answers to these questions to accelerate your company’s business performance.

Morning Course (9:30am start) | Barbican Centre, London, UK | Date TBD


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How Google Analytics can help to optimise retailer performance?

Google Analytics is the most widely used tool in the analytics space. And yet, so much of its potential value is left untapped by most organisations. With so much available data, getting the best value and use from Google Analytics requires a deeper understanding of its functionality and options matched against your business needs.

This training workshop takes you through the key concepts behind how Retailers should use Google Analytics. It starts with defining how Retailers make money, how analytics can be used to make Retailers more money, then through the different options for collecting the right information in Google Analytics before providing examples on how to access the insights now available to you.

Taught in the heart of London at the Barbican Centre, we’ll show you how experts optimise business performance for Retailers. You’ll leave with an awareness of the strategies, tools and techniques, plus with key templates, that you need to optimise performance using the insights from Google Analytics.

What will this Analytics training course cover?

  • Key actions and data points for Retailers
  • The process for mapping out a retail website to identify customer journeys
  • The Google Analytics tracking needed for any retailer
  • How to convert the data within Google Analytics into the insights needed to optimise your business performance

Who is this Analytics training workshop for?

This training course is for anyone working in a retail business with responsibility for Google Analytics and covers what they need to know to get value from the tool to meet their business needs.

If you know you are missing out on the insights and value buried within Google Analytics, then this course is for you.

We advise that the course is suitable for those with a basic understanding of Google Analytics.

Location Barbican Centre - London, UK

Date Date TBD

Course Overview

Part 1: How Retailers make money

  • Review of target areas for increasing retailer value
  • Identify analytics required to evaluate performance for each target area

Part 2: Mapping out a retail website

  • Benefits of a website visualisation map
  • Process for mapping out a website

Part 3: How analytics provides value for a retailer

  • Actions and decisions that can be taken to improve performance
  • Practical examples of the analysis required to improve these actions

Part 4: Customising Google Analytics for Retailers

  • Options within Google Analytics for recording visitor behaviour and success actions
  • Considerations when defining your set-up of Google Analytics
  • Key tracking required for retail websites or apps

Part 5: Using the insights from Google Analytics

  • How to view performance within Google Analytics
  • Examples of reports to easily interpret performance
  • Turning Google Analytics data into insights and actions

About Your Trainer

Thomas Loveridge

Thom has over a decade of experience in Analytics across a wide range of industries and has been part of the Ayima Analytics team since 2015 (as the company has evolved from L3 Analytics to LeapThree to Ayima). He has worked on countless implementations with Google Analytics during that time, both with websites and apps.

Thom’s main goal is to make Google Analytics easy to use for stakeholders throughout a business. He wants people to be able to answer their own business questions so that data gets used at all stages of decision-making process. And most importantly, Thom wants Google Analytics to be a tool people are happy using.

Location

Barbican Centre

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Google Analytics for Retailers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your analytics knowledge. Ensure your organisation can focus on the key actions and decisions that Retailers can make smarter through the use of Google Analytics data.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics for Retailers. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise the performance of your retail website using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date Date TBD

Why Learn Google Analytics for Retailers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your analytics knowledge. Ensure your organisation can focus on the key actions and decisions that Retailers can make smarter through the use of Google Analytics data.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics for Retailers. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise the performance of your retail website using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date Date TBD

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.