Analytics for Product Managers

Ayima’s Google Analytics for Product Managers training workshop is designed to guide you through the possibilities and practicalities of Google Analytics and how you can use it to enhance your user experience. This half-day course taught in London’s trademark Barbican Centre will help you develop your analytical knowledge and skills to empower you to accelerate your company’s product strategy.

Morning Course (9:30am start) | Barbican Centre, London, UK | October 15, 2019


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How Google Analytics Can Be Used To Enhance Your Website User Experience

As Product Managers, you oversee the development of new digital features and take necessary actions to improve the user experience. These actions should be based on the actual use of these features and evaluated against their purpose. So, in addition to knowing the reason these digital features have been built, you also need to be able to track and evaluate their performance. That’s where Google Analytics comes in. 

Google Analytics is the most widely used tool in the digital analytics space. However, so much of the potential value is left untapped by most organisations. With large quantities of available data, getting the best value and use from Google Analytics requires a deeper understanding of functionality and options matched against your business needs. 

The biggest challenge? It takes months of training and practice to develop expertise in the use of Google Analytics. So instead of covering everything, our half-day training session is focused on the insights Product Managers need from Google Analytics.  By doing so, we ensure you leave with an understanding of the insights you can gain from Google Analytics to help you improve your user experience and retention, find those crucial drop-out points and detect any potential breakage points that are impacting your overall goals. 

This Analytics Training Course Will Teach You:

  • The potential power of Google Analytics for Product Managers
  • The range of customisation options for Google Analytics
  • How to translate business objectives into Google Analytics tracking requirements
  • How to explore data to identify opportunities
  • How to use data to evaluate and optimise product performance
  • Templates recommended for Product Managers to understand and optimise performance

This hands-on course is packed with useful tips and advice to help you use Google Analytics like a pro. But only with the tips & advice that are directly applicable to you and your work.

Who is This Analytics Course For?

This training course will be for anyone working in Product Management, focused on what they need to know to get value from Google Analytics to meet their business needs.

If you know you are missing out on the insights and value that is buried within Google Analytics, then this course is for you. 

The course will be focused on the most relevant Google Analytics features for Product Management, whether basic or advanced.  It is expected that you are already a user of Google Analytics and aware of customisations such as events, custom dimensions & goals and be comfortable running reports including applying segments.

Location Barbican Centre - London, UK

Date October 15, 2019

Course Overview

Part 1: Digital Analytics Fundamentals

  • Examples of Google Analytics data providing insights about product performance
  • Introduction to key concepts in Digital Analytics
  • Introduction to the Performance Diagnostic report

Part 2: Defining Information Requirements

  • Review of options for improving product performance
  • Mapping out websites and product features
  • Defining information required by Product Managers

Part 3: Setting Up GA for Product Insights

  • Options for capturing information within Google Analytics
  • Converting information requirements to Google Analytics tracking requirements
  • Creating your new Google Analytics set-up

Part 4: Evaluating Performance Using GA

  • Creating your own Performance Diagnostic report
  • Evaluating product performance against KPIs and targets
  • Exploring performance data to identify issues and opportunities

Benefits: Following this training course, you will…

  • Understand the process to define success and set KPIs
  • Understand the options for capturing the information you need in Google Analytics
  • Have knowledge of the range of reporting options to evaluate product performance
  • Have created a Performance Diagnostic to start using immediately 
  • Be able to start using GA to optimise business performance

About Your Trainer

Peter O’Neill

In 2006 Peter stumbled upon the world of digital analytics and discovered a passion. His passion is driven by a simple truth – used appropriately, digital analytics can transform organisations by helping managers make smarter decisions that impact performance.

The look on clients’ faces at the point when they realise the power of analytics and insight is Peter’s catalyst. His frustration is that most companies still do not maximise the potential value from their digital analytics and he makes it his goal to change that state of events.

Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.

Location

Barbican Centre

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Analytics for Product Managers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to optimise the performance of the features & functionality on your websites and apps. Ensure the user experience is as smooth and seamless as possible to allow you to achieve your business objectives.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics for product management. If you are missing out on the insights and value buried within Google Analytics, we'll not just help you find it - we'll show you exactly how to utilise it for greater impact in your business.

Make an impact: Our experts will provide the tools and reveal the techniques that you need to optimise your product performance using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date October 15, 2019

Why Learn Analytics for Product Managers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to optimise the performance of the features & functionality on your websites and apps. Ensure the user experience is as smooth and seamless as possible to allow you to achieve your business objectives.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics for product management. If you are missing out on the insights and value buried within Google Analytics, we'll not just help you find it - we'll show you exactly how to utilise it for greater impact in your business.

Make an impact: Our experts will provide the tools and reveal the techniques that you need to optimise your product performance using the insights from Google Analytics and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date October 15, 2019

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.