Google Analytics for Marketers

Ayima’s Google Analytics for Marketers training workshop is designed to help you understand the possibilities and practicalities of Google Analytics and how it can amplify your marketing performance. This half-day course held in London’s trademark Barbican Centre will help you understand the marketing analytics insights required to accelerate your company’s digital marketing strategy.

Morning Course (9:30am start) | Barbican Centre, London, UK | September 25, 2019


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How Google Analytics can help to optimise your marketing performance

Google Analytics is the most widely used tool in the analytics space. And yet, so much of its potential value is left untapped by most organisations. With so much available data, getting the best value and use from Google Analytics requires a deeper understanding of its functionality and options matched against your business needs.

This training workshop takes you through the key concepts behind how marketers should use Google Analytics.  It starts with defining the purpose of campaigns, then through the different options for customising the information collected in Google Analytics before providing examples on how to access the insights now available to you.

Taught in the heart of London at the Barbican Centre, we’ll show you how experts  optimise marketing across varying channels and campaigns. You’ll leave with an awareness of the strategies, tools and techniques that you need to optimise your marketing performance using Google Analytics insights.

This Analytics training course will cover:

  • The fundamentals and possibilities of Google Analytics
  • The process for defining success and setting KPIs for each of your marketing channels and campaigns
  • How to set up detailed campaign tracking for all channels
  • The options for capturing the information you need in Google Analytics
  • How to start using Google Analytics to optimise your marketing performance

Who is this Analytics workshop for?

This training course is for Digital Marketers and covers what they need to know to get value from Google Analytics to meet their business needs.

If you know you are missing out on the insights and value buried within Google Analytics, then this course is for you.

You should come into the course with a basic understanding of Google Analytics.

Location Barbican Centre - London, UK

Date September 25, 2019

Course Overview

Part 1: The Value of Digital Analytics

  • What is its purpose?
  • What is its impact?
  • Examples of practical insights that demonstrate the value of Digital Analytics

Part 2: Defining Success

  • Understanding objectives for different marketing channels/campaigns
  • Potential KPIs for each channel/campaign
  • Understanding how this translates into information needs from Google Analytics

Part 3: Campaign Tracking

  • How Google Analytics identifies traffic sources
  • Examples of campaign tracking naming conventions

Part 4: Customising Google Analytics

  • Options within Google Analytics for recording visitor behaviour and success actions
  • Considerations when defining your set-up of Google Analytics

Part 5: Using the insights from Google Analytics

  • How to view marketing performance within Google Analytics
  • Examples of reports to easily understand performance
  • Turning Google Analytics data into insights and actions

About Your Trainer

Peter O’Neill

In 2006 Peter stumbled upon the world of digital analytics and discovered a passion. His passion is driven by a simple truth – used appropriately, digital analytics can transform organisations by helping managers make smarter decisions that impact performance.

The look on clients’ faces at the point when they realise the power of analytics and insight is Peter’s catalyst. His frustration is that most companies still do not maximise the potential value from their digital analytics and he makes it his goal to change that state of events.

Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.

Location

Barbican Centre

Level 4, Barbican Centre, Silk Street, London, EC2Y 8DS

Why Learn Google Analytics for Marketers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your marketing analytics knowledge. Further aligning digital channels and sales, and boosting brand awareness for your organisation.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise your marketing spend using GA insights and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date September 25, 2019

Why Learn Google Analytics for Marketers with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by upping the ante on your marketing analytics knowledge. Further aligning digital channels and sales, and boosting brand awareness for your organisation.

Explore the value: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to analytics. If you are missing out on the insights and value buried within Google Analytics, we'll show you what you need to know and do to utilise the insights from Google Analytics for greater impact in your business.

Make an impact: Our experts will demonstrate the strategies, tools and techniques that you need to optimise your marketing spend using GA insights and ultimately optimise your business performance moving forward.

Location Barbican Centre - London, UK

Date September 25, 2019

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.