SHP – Helping a London Homeless Charity

David Burgess

This Case Study was presented at the SMX London search marketing conference in May 2011. David Burgess was invited to present at a very unique conference session. Speakers were asked to find a charity or small business that was failing to perform in organic search and turn that website around in time for the conference. The above video is an edited version of the conference presentation, with a PDF version and relevant links found below.

Downloadable Files

PDF copy of PowerPoint presentation
Shelter SEO Backlink Analysis
Crisis SEO Backlink Analysis
Market Intelligence Report – UK Charity Sector

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SHP Useful Links

SHP – Homeless Charity
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