Report: Integrated Search Trends

Janaya Wilkins /

The Search climate has changed for both organic Search (SEO) and paid Search (PPC) in recent years. Online Marketing has been overcome by the complexities of real-time, multi-device and multi-directional communications. Faced with the ever-evolving criteria for success, Search Marketers are forced to embrace a… Read More

SEO for Endeca & Oracle Commerce

David Burgess /

In the world of omni-channel retailing where customers are treated to a seamless experience, irrespective of whether they walk into a store, click on an email or visit your website on their laptop or smartphone, the underlying applications are critical to success. Read More

Whitepaper: Building Corporate SEO Strategy

Janaya Wilkins /

Ayima have joined forces with Aspectus PR and have put together a whitepaper outlining the importance of Corporate SEO and how SEO needs to be integrated into the business at a strategic level.  The whitepaper looks at how to achieve the best and the most sustainable results when building a corporate SEO strategy. It establishes the importance of natural search within an online marketing strategy, and points out that there is a great deal of variation in the way companies value the discipline. Not only were many traditional bricks-and-mortar companies late to take up online marketing strategies at all, but many more have focussed on PPC at the expense of natural search results. SEO is often harder for senior management to understand and justify expenditure on. It is necessary to educate those involved in the procurement process about the strategic benefits of SEO. One of the main things to understand is how to use important SEO techniques wisely across the business and promote their use within the company, overlapping with other communication streams. SEO should be integrated within a corporate marketing strategy. A company website is a virtual shop window and should be treated as a key strategic asset. This means companies must take SEO seriously. If they do it will be worth the money spent on it.   Download the whitepaper: Building Corporate SEO Strategy Read More

SEO – Cruise Industry Review

David Burgess /

Following on from July’s SEO (Search Engine Optimization) report on the Hotel and Flights industry, Ayima has today released an even more granular look at the UK and US cruise market. Read More

SEO – Travel Industry Review

David Burgess /

For over 12 months now, Ayima has been monitoring and analyzing data from the Travel Industry and specifically in the Hotel and Flights verticals within the space. To provide greater insight and to highlight further trends we've also been comparing performance of major brands in the US and the UK. Read More

SHP – Helping a London Homeless Charity

David Burgess /

This Case Study was presented at the SMX London search marketing conference in May 2011. David Burgess was invited to present at a very unique conference session. Speakers were asked to find a charity or small business that was failing to perform in organic search and turn that website around in time for the conference. The above video is an edited version of the conference presentation, with a PDF version and relevant links found below. Read More