About Ayima Pulse

What is Ayima Pulse?

A visualisation of Google rankings, showing how big and small algorithm changes are affecting the major sites within each industry.

Over 50,000 non-brand keywords are assessed across ten sectors, showing fluctuations from the past 30 days.

How does it work?

1. Google's top 100 organic results for 50,000 keywords are surveyed between 00:00 and 03:00 (UK time) each day.
2. Site ranking changes are analysed against those from the previous day, proportionately weighting the significance of each move.
3. Ayima Pulse plots the difference on scale of 0-100, updating graphs for the whole market and individual sectors.

What does it mean?

• The more ranking changes we see, the higher the volatility rating.
• Selecting an industry displays the volatility for that sector, along with the 10 highest ranked sites (assessed across relevant keywords) and an indicator for sites who have seen an increase or decrease in visibility.
• You can also choose to view the top 100 sites in each vertical.
• Clicking any URL adds a visibility trend line and a percentage share of voice scale to the graph.
• You can select up to five URLs to compare their visibility trend. Click again to turn sites on or off.
• Sites with an increase in share of voice on a highly-volatile day have been positively affected by the algorithm changes - those with a reduced share of voice have been adversely affected.

What else does it do?

• Filters allow you to see changes on desktop searches, mobile searches, or a comparison of the two.
• A location filter allows you to switch between UK and US results.

Who's it for?

Developed by our data, dev and Search specialists, Ayima Pulse provides unprecedented market insight to help you adjust your SEO strategy.

With Google becoming less forthcoming in announcing algorithmic updates, our aim is to allow in-house and agency marketers to gain insight into why their position in the organic Search market has either increased or decreased.

Which sectors and keywords are covered?

• We've identified Automotive, Education, Electronics, Fashion, Finance, Gambling, Insurance, Jobs, Telecoms and Travel as sectors that are regularly affected by Google updates. We'll be adding to this list in the coming months - subscribe to updates to find out about new Ayima Pulse feature releases.
• The 50,000 keywords have been hand-picked based on search volume, excluding all brand mentions, providing a consistent benchmark for every site.

Ayima Pulse is currently in beta. Check back regularly as we’ll be adding more sectors, history and functionality to Pulse!

Please send feedback to [email protected]