Ayima has today announced a new strategic partnership with Conversion Rate Optimisation experts, Conversion Factory Ltd. Launched in 2007 by Stephen Pavlovich, Conversion Factory has helped leading brands optimise their online conversion funnels, ensuring that every website visit has the best possible chance of converting through to a lead or sale.
Having driven targeted organic search traffic to client sites for over 4 years, Ayima has seen a recent surge in interest around Conversion Optimisation and Multi-Variate Testing – helped on by the global recession.
“Marketing budgets are shrinking and whilst SEO as a channel has proven time and again to deliver the highest ROI for clients, opportunities are being lost through visitor confusion, distrust or misdirection post-click” notes Mike Jacobson, CEO of Ayima.
As part of the partnership, Conversion Factory will be moving into Ayima’s first London office on Britton Street and expanding their consultancy team.
“As world leaders in SEO consultancy, Ayima gives Conversion Factory access to some of the biggest brands around plus provides a fantastic opportunity for both companies’ client base. Q1 2012 will be a very exciting time for us and we’ll be making sure that SEO is at the heart of all our conversion campaigns” said Stephen Pavlovich, Founder of Conversion Factory.
The Ayima consultancy team are currently planning a number of Conversion Workshops for their clients in Q1 of 2012, to help further increase ROI from existing SEO traffic.