Website Migrations
Whether you're replatforming, redesigning, merging brands, moving domains, or going international, a poorly executed website migration can devastate your organic visibility. Ayima's senior consultants have led high-stakes migrations for some of the world's biggest brands, ensuring SEO equity is preserved and often improved. This has included the rebrand of global insurer Aviva, Verizon's website consolidation, AOL and Yahoo's merger and migrating countless large ecommerce sites. From planning and pre-launch audits, to live support and post-migration recovery, we handle the technical complexity and risk, so that your traffic, rankings and revenue stay intact.
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Pre-migration Planning and SEO Audits
We start with a deep technical audit of your current site to benchmark organic performance, identify risks and inventory every valuable SEO asset, including pivotal content, high-traffic URLs and backlink equity. Our consultants then create a detailed migration blueprint, redirect maps, site architecture recommendations, metadata preservation and SEO QA checklists. Every decision is made to protect rankings and ensure nothing critical is lost in the transition. Ayima can also aid and advise in choosing the right platform for your new site, or what questions to ask your new developers and vendors.
- SEO Benchmarking & Inventory
- Redirect Mapping Strategy
- Technical Architecture Review
- Stakeholder Alignment
Launch Support and Live Monitoring
On launch day, Ayima provides real-time support to validate redirects, accelerate indexing and monitor site health as search engines begin crawling the new environment. We act as an extension of your dev and marketing teams, using proprietary tools and live diagnostics to prevent SEO disruption. If anything breaks, we're there to fix it with you.
- Redirect & Crawl Validation
- On-page SEO & Metadata Checks
- Schema & Sitemap Validation
- GSC & Indexation Checks
Post-Migration Recovery and Optimization
After launch, we continue tracking traffic, rankings, crawl stats and conversions to ensure SEO performance not only stabilizes, but improves. Our team fine-tunes technical elements, resolves any indexing anomalies and optimizes newly surfaced content or architecture gaps. The goal isn't just to recover, but to come out stronger than before.
- Performance Monitoring
- Crawl Error Resolution
- Opportunity Identification
- Executive Reporting & Roadmap
Together, we can make your website migration a pivotal success!