Following the focus of data science efforts on research, prototyping and implementing new machine learning solutions throughout 2017, Ayima has now expanded that offering with the addition of its first in-house Data Scientist, Simon Löfwander.
Throughout the 2017, Simon worked as Data Analyst at Ayima, creating and focusing artificial intelligence (AI) and machine learning (ML) efforts on Ayima’s global operations to uncover new insights and, ultimately, optimise the company’s digital marketing procedures. Driving the company’s vision to unite the award-winning expertise of global consultants with the insights from powerful ML models, Ayima delivered increased return on ad spend (ROAS) for clients. For the UK Operation, the work also resulted in recognition for the team at the 2017 European Search Awards.
Ayima’s vision for ML and AI implementation in the 2018 year will continue to drive industry-leading results for its clients. Aiming to make data science a core component of day-to-day operations internally, Ayima are developing a bespoke AI platform that enables Ayima’s specialists to make more informed decisions based on powerful insights from data science with the click of a button.The tool, which will be rolled out end of Q1, enables machine learning analysis and optimisation throughout all global operations for staff to use at any point in the campaign journey. Ultimately, the platform equips experts in the business with deeper insight while progressing the evolution of data science throughout Ayima.
Neil Dawson, Director of Marketing at Ayima, says “By allocating time and focus on research and development instead of standardised requests, innovative solutions will continue to drive the organisation forward. Data science has already driven results for clients which has allowed Ayima to offer our clients the insights and results they strive for. When facing a reality increasingly controlled by algorithms, we as digital marketers have to respond and make use of similar techniques to not risk falling behind. Previously used techniques based on intuition and experience will always be relevant, but responding to AI with similar concepts will grow more vital.”
More information on Ayima’s new AI platform will be announced soon.
For further Information:
Mallory Mabe, Marketing Manager
+44 (0)20 7148 5970
Originally founded in 2007, Ayima is a digital marketing agency with around 145 employees across its offices in London, Stockholm, New York, San Francisco and Vancouver. Ayima have created a number of market-leading software tools that are used in by clients and agencies around the world, including `Updatable’, `Redirect Path’, `Page Insights’, `Pulse’ and `Appotate’.