Our heritage at Ayima may be steeped in technical SEO, but it’s that same technical expertise that has led to the continued development and growth of other channels within our agency. From Paid Media to Content Marketing to Web Development, among others, our team of experts and proprietary tools have grown significantly over the past 10 years.
During that time, we have worked on some of the largest ecommerce websites in the world, including Verizon Wireless, Marks & Spencer’s, Macy’s, and Full Beauty. It’s through that experience and our agency’s growth that we are proud to announce Ecommerce as our new digital marketing channel.
Why Ecommerce?
The answer is quite simple and bears repeating: we have been working with world-class Ecommerce companies for years. As a result, we have not only acquired experience but also industry experts on our ever-growing team. This is especially true in our Vancouver office, where much of the staff has an incredible breadth of ecommerce knowledge through working in-house at some of the biggest online retailers in the world.
When working on a single channel such as SEO, agencies often compete with the priorities of other channels and metrics, such as conversions and UX goals. For example, a SEO recommendation is seen by a UX stakeholder as being misaligned with the user journey. As a result, ecommerce companies can be left battling with many competing channel drivers, which ends with millions of dollars in revenue left on the table.
The Solution: Driving strategy through an ecommerce lens
Our ecommerce channel provides strategies that focus purely on driving revenue and conversions using the best techniques from all of our channels. We avoid competing budgets and channels and concentrate on the best blend of all channels in order to achieve success.
This blend includes Conversion Rate Optimization, Business Intelligence and Performance Analytics, and can also include SEO, Paid Search, Paid Social and Content Marketing. Our goal is to become an indispensable extension of in-house teams who know the business and to provide a scale and expertise not currently available via traditional means.
The benefit here is clear: by working with some of the world’s leading ecommerce retailers, Ayima is always growing our specialist ecommerce expertise and can supplement existing in-house knowledge.
Ecommerce Development: Getting it done
Our in-house development team has extensive experience building and supporting sites on platforms such as Shopify, Magento and Commerce Cloud. We have found that having in-depth development experience on the most common ecommerce platforms provides unrivaled benefits to our clients. We not only provide the strategy, but we also know how these platforms work, meaning we can implement the changes in case there’s a development bottleneck.
If you want to learn more about how your business can benefit from working with our fully integrated ecommerce solution, please get in touch.
