Content, Marketing and Strategy. Three words that on their own mean a whole host of things to different people. Put them together and it presents a pretty daunting prospect.
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We’re providing you with a practical resource, rather than a theoretical guide. The DIY Content Marketing Strategy approach centres on producing core pieces of content. They’re designed to be valuable company assets; signature content that’s genuinely useful, contributing the vast majority of visits that you need to make the programme a success.
From this flows complementary content, meeting broader objectives which you can scale according to the size of your organisation. This works whether you’re a one-man-band or a multi-national corporation.
It’s a simple solution, but an effective one that clearly denotes the boundaries, expectations and purpose of content so you can stay on top of what you’re doing and why you’re doing it.
The truth is, Content Marketing is facing a skills gap. These great bite-sized chunks of content marketing training will help any busy organization integrate knowledge - and any practitioner to sharpen their knife. Kudos to the Ayima team for putting this together.Robert Rose
This course offers succinct, effective principles and objectives that content people can apply right away. The strategy is all about proving results in conversions and your bottom line, and it works. Most importantly, it provides ways to get your boss to buy in to the business value of content marketing!CJ Walker
If you'd like to discuss acquiring any of these for your business or event, get in touch.
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