Over the last 2 weeks I’ve had the pleasure of speaking at two high profile events in the marketing industry; BrightonSEO and the Travel Marketing Conference.
On Friday 12th September I spoke at BrightonSEO about being proactive with your backlinks before the impending Penguin update, as confirmed recently by John Muller of Google.
I also spoke at the Travel Marketing Conference on the 16th September, which Ayima were lucky enough to sponsor. Here I spoke about SEO & Content location, and how you should utilise your onsite resources to boost your SEO results.
Proactive Measures for Good Site Health
Link building is something that people consistently talk about and it seems that Content Marketing is here to stay. However, something that people seem to have forgotten is that even though building backlinks is important, it’s the quality, not the quantity that really matters.
My presentation below covers multiple takeaways that businesses of any size can use to safe guard their website from the next Penguin update. It also covers ensuring affiliate systems are SEO friendly as well as offering a case study (and evidence) that proactively disavowing backlinks will not affect your organic search performance.
Please find my presentation on Slide Share.
SEO & Content Location
Website structure is something that is commonly overlooked on designing websites, whether for usability purposes or lack of SEO knowledge. However, there are some key points to keep in mind when optimising your website.
Most important is keeping your core products in relevant folders and close to your domain’s root. After that is content creation and link resource location. In my below presentation I show how an ideal site should be structured in order to maximise equity from your homepage and linkable content. As well as structure, I also recommend who to involve and what to do when moving resources whether from internal sources or from external sources, for example, subdomains.
You can also find this presentation on Slide Share here.
Of course if you have any questions, get in touch or leave a comment below.