MeasureCamp London 2017

Simon Löfwander
Reading time: 1 minute
27th March 2017

On Saturday the 25th of March, it was time for MeasureCamp’s 10th London installation. The event takes place every six months in September and March and has been in play since 2012. It was as hard as ever to get tickets, signifying the popularity of this event. In addition to good food and a great format allowing for exchange of ideas by letting anyone run a session, there were a lot of good talks and discussions.

I myself came back inspired with several insights and thoughts from the event and enjoyed the (Satur)day talking about data. I also took the chance to give a presentation on how we’re using statistical modelling to optimise the performance of our paid media campaigns. I’ve since received a few requests to share the slides, they’re now available here via SlideShare.

Statistical modelling to optimise paid media campaigns from Ayima
Statistical modelling to optimise paid media campaigns from Ayima

Written By Simon Löfwander
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