Note: This post has moved from Leapthree.com to Ayima as part of the 2018 acquisition.
iLive Conference 2015
At the end of last year I attended the iLive Conference in Riga where I talked about how to use analytics to improve a business’ bottom line.
Overall, the iLive conference was a great experience. I was really impressed with the quality of presentations and the level of digital expertise shared across a wide range of digital channels, including SEO, analytics, social media, community building and brand development.
iLive Conference 2015 Presentation: Impacting Business Performance with Analytics
The issue for businesses today is not that they don’t have the technology for analytics, it is they don’t know how to harness it. When the potential rewards are as big as they are, this is not acceptable. As shared at the iLive Conference, there are a range of techniques and approaches to make the benefits of analytics accessible and achievable for businesses of all sizes and in any sector.