In the world of omni-channel retailing where customers are treated to a seamless experience, irrespective of whether they walk into a store, click on an email or visit your website on their laptop or smartphone, the underlying applications are critical to success.
Oracle Commerce, a combination of Oracle ATG and Endeca is one of the most robust and trusted platforms amongst the Fortune 500. It empowers internal stakeholders with tools to manipulate the look and feel of the website whilst also managing the all-important transactions.
From a business perspective, Oracle Commerce provides enterprise clients with the perfect solution. However, from an SEO perspective ATG and Endeca create a diverse set of challenges and relying on the out of the box solutions could result in considerable harm to your SEO program. Experience on such migrations identifies the essential role SEO must play in the planning, implementation, testing and launch of websites powered by Oracle commerce. Without the due consideration your website may suffer from a number of serious flaws which can harm your performance in organic search. These problems are not easily fixed and can take many months to recover from due to their magnitude, especially if you’re working on a dominant authority website of a major brand.
Based on our experience, Ayima is pleased to release a white paper on how SEO should be addressed at an enterprise level when re-platforming to Oracle Commerce.
Click on the link below or the image to download your copy today.
Download Optimizing Oracle Commerce for Enterprise SEO now.