Ayima are proud to announce that we’ve been awarded Best Search Campaign – Not for Profit in The Drum’s Search Awards 2020 for our work with The British Red Cross on our suite of first aid campaigns. Up to 59% of deaths from injury could have been prevented had First Aid been properly administered before emergency services arrived, but only 1 in 20 people know what to do in an emergency situation.
Ayima have worked alongside the British Red Cross for almost 2 years now and in this instance, partnered with the Red Cross to drive first aid awareness across a multitude of paid search campaigns, across platforms and supporting both personal and workplace first aid training, including app campaigns through both Apple and Android devices.
In awarding the prize, the judges were impressed by the innovative use of custom scripts and automation to funnel audiences to the right places in the right moments; “This was smart usage of automation through local feeds and ad customisers.“
Well done to all involved!