Knowledge 
It takes about ten years to grow a Christmas tree, ready for the big day. Luckily seasonal campaigns online don’t take that long to prepare, but you still need to leave yourself enough time and ta... Read More
Many brands are finally realising the power of video as a traffic and sales generator, producing video content that both advertises their products/services and informs their customers. YouTube is a natu... Read More
These articles aim to simplify the task of explaining Google shifts in a corporate environment Google announced a UI change yesterday, apparently designed to aid the privacy of users whilst logged into ... Read More
Let’s start by making a comparison between search engine markets and sport. You might have found that you are the faster and stronger than you have ever been before. But before you race someone else, ... Read More
In managing SEO campaigns on a day-to-day basis in these environments, we often face the need to help them quantify SEO value and demonstrate ROI... Read More
WordPress is a fantastic framework that is rapidly becoming the CMS of choice for many SMEs, non-profits and even large corporations. The presentation above by Ayima’s Director of Search, Rob Kerr... Read More
In IT We Trust – sometimes too much. Whilst the general awareness of SEO best practice techniques has come on leaps and bounds over the past decade, website operators (especially at large corporat... Read More
Recessions are a time for belt-tightening within companies and most in-house SEOs have probably already been approached by their CMO / Marketing Director, asking for ways to cut costs and make better us... Read More