Domain Management

Brand Risk

Online brand abuse is on the rise. It can be hard to find the time or the expertise to stop it, but we can help manage these risks for your company.

Cybersquatters will often exploit your good name for their own benefit by registering domains similar to yours in order to benefit from your traffic (typo-squatting), and misleading your customers into buying rival’s products (phishing).

Responding to and managing these risks is vital for any company that operates on the internet. Ayima’s first class knowledge of the international laws and regulations that govern domains means that we can produce the most appropriate response to issues affecting your brand. Our proactive approach helps us keep ahead of the constant changes to the regulations and the domain landscape, as new rules and new top-level domain extensions (TLDs) are introduced.

Brand Protection

Our expertise and experience in corporate domain name management will provide you with cost-effective protection for your domains and brands.

We aim to make the technical and legal administration of your domains more efficient. Starting with a review of your portfolio of domain names and assessment of their importance to your business. We then take a proactive approach to managing your portfolio, preventing issues arising and expertly dealing with problems if they do.

We will negotiate directly with cybersquatters and can use specialised legal assistance where necessary.

Domain Audit

We undertake a full audit of your domain portfolio across the company and any subsidiaries. This includes a review of your current domain policies and procedures, with a special focus on risk management and internal domain infrastructure. Once we’ve gained a detailed assessment of your current situation, we will then make recommendations and help you plan these.

Domain Acquisition

With many brands spread across countries it can be a expensive and time consuming process to wade through the various regional regulatory frameworks to secure your domain names. Our acquisition and legal team will provide you with a customised domain acquisition plan to secure both squatted domains and those available for defensive registration.

There are a variety options available to acquire domains, ranging from expert one-on-one negotiation, through to serving of Cease and Desist (C & D) letters, reclaiming names through the Uniform Domain-Name Dispute-Resolution Policy (UDRP) process, and if necessary using our team of lawyers who are panelists on the WIPO Arbitration and Mediation Center’s Domain Name Panel and have resolved hundreds of domain disputes both as panelists and independent representatives for brand owners.

Domain Strategy

Domain names play a vital role in conveying your brand values. To make the most of your portfolio of names you need a proper strategy that is a part of your overall brand strategy. This domain strategy must be flexible enough to evolve along with your business needs. You will find that a well-planned domain strategy is a cost-efficient method of protecting your brand and intellectual property assets from cybersquatters, and it should also generate leads.

Domain Monitoring

An essential part of effective domain management strategy is to monitor your brand constantly to avoid future brand violations. We use specialised domain monitoring tools to provide an automated defense against the potential infringement of trademarked terms within hours of their registration.

Our reporting tools also highlight the countries your brand is being violated from, it identifies the cyber squatters and most common violated areas of your brand. We provide regular detailed reports on the status of violations of your brand and all the processes within the domain management.