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SHP – Helping a London Homeless Charity

This Case Study was presented at the SMX London search marketing conference in May 2011. David Burgess was invited to present at a very unique conference session. Speakers were asked to find a charity or small business that was failing to perform in organic search and turn that website around in time for the conference. The above video is an edited version of the conference presentation, with a PDF version and relevant links found below.

Downloadable Files

PDF copy of PowerPoint presentation
Shelter SEO Backlink Analysis
Crisis SEO Backlink Analysis
Market Intelligence Report – UK Charity Sector

Useful Drupal Links:


Major Link Wins


SHP Useful Links

SHP – Homeless Charity
Support SHP
Donate to SHP on Just Giving
SHP on Wikipedia
SHP on Facebook

David Burgess

David Burgess

Originally hailing from Malvern, home of the famous spring water in the UK, Dave has worked in SEO since 1999. With a spring in his step, he applied for a job at Ayima because, "we have tools and data that are unrivalled...

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