Although Tim programmed his dad's Commodore 64 at the age of 3, it was only in his final year at university that he really became heavily involved in real computers. Tim also moved into SEO by accident, and says "SEO used to be a guessing game and we've used analysis to push it in the direction of truth."
A degree in linguistics led Tim into IT when he took a course in 'natural language acquisition in computer systems' that also involved programming computers. Superb marks for the module led to IT job applications after graduation. Two years later, Tim took an MSc in software engineering.
It was at his first proper programming job that Tim met Mike Nott, who was managing the company's SEO team. In an effort to learn Java, Tim spent his evenings creating a web crawler. When Mike heard about this, he brought Tim over to his SEO team. The Java based search engine became WotBox, which still exists today…sort of.
After joining PartyGaming, Mike brought Tim with him - where he focused on SEO alone for the first time in his career. His experience with WotBox proved invaluable, "trying to set up algorithms to rank pages and crawling the internet to see how pages interlink, gives you some understanding of the challenges Google faces." These insights allowed Tim to fine tune the PartyGaming websites for Google's crawling process and ranking algorithm.
Tim continued to experiment at PartyGaming with ranking, tracking and crawling sites. Working at Ayima allows him to continue experimenting with new ideas, "if we had been part of a larger company, we'd be required to act on what the management thinks is SEO, rather than being allowed to find out what actually works."
Outside of work motor racing is what gets Tim’s engine revving. Like any true petrolhead the only thing that gest his brain in gear is the thought of going to the three main annual motor events in a single year: Le Mans 24-Hour, the Monaco Grand Prix and the Indy 500.