Carl Hendy - SEO Consultant (London)

Carl has tried his hand at many jobs over the years, including financial trading, investment banking, and service support, but SEO was always his passion. Carl became interested in the web back when bulletins boards were still big. Early on in the game he had figured out that Google gave cleaner search results, "SEO started off as a hobby for me - How do I outrank Amazon? How do I outrank eBay for product keywords?".

After making good money as a trader in stocks and commodities, he left for his new calling and joined Ayima, where he felt decisions were based on data, rather than just the creative hunch. “Ayima were competing in gaming markets way back when they really had a chance to find out what Google is looking for in a website.” He knew that he'd learn far more at Ayima than elsewhere, and whatsmore you didn't have to wear a suit…