Powerful Analytics
Insight is Key
Ayima have developed bespoke analytics systems that will give you an incomparable insight into your online business. As part of our standard service, we provide regular reports or online access to the following:
Industry Intelligence™ - our in-house reporting and analytics system provides the following reports:
- Comprehensive Search Rankings across all search engines, all keywords and all geographies.
- Competitor and Industry analysis. Who really are your competitors and how do you fare against them on all possible categories?
- Overall Competitor Rankings. How do you rank overall, for all keywords, search engines and geographies over time?
- Comprehensive Site Analysis. Are there technical or content issues preventing your site from performing to its full potential?
- Link Analysis - who is linking to you and how? How is this affecting your Search performance?
Conversion and Campaign Optimisation
Ayima has particular skills at analysing traffic data and site structure for the purpose of conversion optimisation. This is one of the most often overlooked but nevertheless essential aspects of e-commerce marketing. Most usability problems can be identified through correct application of data analysis techniques and we have found that in many cases, very simple or subtle design and navigation changes (applied particularly to the site entry point) can lead to massive gains further down the line.
Conversion Optimisation is the key to the success and efficiency of Paid Search in particular, but obviously has dramatic impact on all revenue generation channels. We will perform detailed ROI analysis and analysis of visitors behaviour on the site and their interaction with the site navigation and functionality in order to identify drop-off points and optimisation strategies.